A Gift from the “Land of Oz” – The Secret to Successful Home Staging and Redesign


Darkness. Loss. Lack of connection. Words you don’t normally associate with a blog on Home Staging and Redesign.

burning the candle at both ends-Patrick Feller

This is what I felt last week. I awoke in a hospital room not knowing where the last 8 hours had gone. According to my doctors, I had a rare case of temporary amnesia that was brought on by “burning the candle at both ends.” Luckily, I’ve been told this is probably a one time thing.

Oddly enough, the onset of my amnesia occurred when I was with my local group of Accredited Staging Professionals®. A group of professionals whose primary goal is to establish connections; connections between buyers and a property through home staging.

We were on a professional outing to see the latest in home design at a new model home. I was to give a presentation on the current trends in kitchen design. The last memory I have before visiting the “Land of Oz” was the supportive warmth I felt from my colleagues in this beautiful space.

Why am I sharing this? Because this event has changed my perspective; personally and professionally. I’ve been touched by how the feeling I had about that space and the people in it was what helped me regain my memory. It wasn’t anything I could put my finger on. It was simply the warmth of a memory that drew me back. I wanted to be in that space again.

Professionally, this experience has changed my definition of successful home staging and redesign. Did I previously know how important it is to create a connection with buyers and homeowners to a property? Yes. Did I know how primal this connection can be? No. Not really. Not until I had to struggle to piece together my memory of that day. I was given a gift.

Staging and Redesign must have depth to truly connect and be successful. People must want to stay in a space as the result of these professional efforts. Staging and Redesign must touch buyers and homeowners to their core so they KNOW this is the home for them. Otherwise, it’s just window dressing.


BEFORE – Kitchen without interest or soul. A space in desperate need of an update.

PROUD HOME Staging, LLC-Kitchen, AFTER

AFTER – Kitchen with depth. New lighting, granite countertops, cabinet hardware, tile backspash, appliances, fixtures and paint. A space that connects with buyers.

So what is the take-away here? Find a professional home stager who can put soul into your property. Someone who can stage your property so it speaks to buyers and makes them want your house. Not by reflecting your personality as the homeowner, but by utilizing design principles and linking all the senses to make your house stand out.

If you’re redesigning your property, find a professional who can make your home reflect the essence of you. Someone willing to take the time to find out what gives your home soul and not just give you what is currently “on trend.”


So, click your ruby-red slippers, Dorothy. It’s time to find a professional to help you find your way back home.

What reflects your home’s soul?


I’m Sue Proud, Owner of PROUD HOME Staging, LLC and an Accredited Staging Professional® in St. Charles, IL. I appreciate you taking the time to read this post.

We would love to hear from you… please leave your comments and questions below or Contact Us directly about your Home Staging and Design needs.

Related Resources:

5 Tips to Help You Find a Home Stager in St. Charles, IL – “The Box of Chocolates” Dilemma

The Smells that Sell: What Really Works – Home Staging in Elgin, IL

How To Make Fearless Design Decisions – A Cheat Sheet for Home Decor

2 thoughts on “A Gift from the “Land of Oz” – The Secret to Successful Home Staging and Redesign

  1. Great post about how staging is different than decorating. I don’t think a lot of people realize this. Staging makes a home beautiful without a distinct personality, so any buyer can imagine themselves living there. Decorating makes a home beautiful with a distinct personality that reflects the person who already lives there!


    • Thanks Loribeth. You hit the nail on the head! Keeping the focus on the property, not the personality, is key when selling. Being able to do this and still connect with buyers is the mark of great staging with impact.


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